Every Kiwi Expat loves New Zealand but with annual leave at a premium, they're more likely to use their holidays to go somewhere further afield. So when we discovered that Homesickness was a medically recognised illness, we encouraged expats to use their sick days to head home with Air New Zealand.
We played on good ol' fashion Nostalgia and enlisted the services of Kiwi television heartthrob Dr. T.K. Samuels, star of New Zealand's favourite medical drama Shortland Street, to launch the campaign and prescribe special deals as cures.