To launch their positioning of “Invested in Basketball” BNZ teamed up with Russell Westbrook, 9x All Star, and former teammate of New Zealand’s only current NBA player, Steven Adams, to dramatise the fearsome reputation New Zealand ballers have across the world. The film sees Russell expressing mock displeasure at BNZ’s investment in the sport. The TVC and online film was followed up with a social campaign featuring young New Zealand basketballers tagging Russell in hype tapes to give him a taste of what’s to come.