During my time working on Air New Zealand I got a country to laugh at its own accent. Used the All Blacks as an alarm clock. Got rival airlines to gamble. Advertised Australia as a paradise for losers. Convinced expats to use sick leave to fly home. Got called out by Merv Hughes for sledging his former team. Converted a snow plough into an ice cream truck. And sold the airlines regional network using a conversation between PNC and Julian Dennison