The Kiwi accent can often cause confusion.
We wanted to celebrate the festive season in a uniquely Air New Zealand way.
So, through an integrated campaign, we told the heart-warming and hilarious story of Santa’s difficulties in understanding our awesome accent.
Our hero film showed Santa trying to decipher a number of unusual requests from New Zealand children which had been lost in translation. Eventually, the Air New Zealand's Cabin Crew saved the day with some much-needed translation skills.
Then, we used Santa’s mistakes to spread Christmas cheer, giving away the mis-made toys via our social channels and in-flight services.