The Kiwi accent can often cause confusion.
We wanted to celebrate the festive season in a uniquely Air New Zealand way.
So, through an integrated campaign, we told the heart-warming and hilarious story of Santa’s difficulties in understanding our awesome accent.
Our hero film showed Santa trying to decipher a number of unusual requests from New Zealand children which had been lost in translation. Eventually, the Air New Zealand's Cabin Crew saved the day with some much-needed translation skills.
Then, we used Santa’s mistakes to spread Christmas cheer, giving away the mis-made toys via our social channels and in-flight services.
Rugby, cricket, basketball, badminton, league, water polo, horse polo. Tennis is pretty far down the list of sports Kiwis play. We do however love our tennis balls, losing thousands every year in games of backyard cricket. So, to celebrate the ASB Classic, New Zealand’s premier tennis tournament, we create The ASB Sustinaball, a biodegradable tennis ball, with a native seed inside. A tennis ball that plants a tree.
Directed by: Andy Morton
Meet Big Ben, and Amy. They’re character we’ve created for ASB.
Ben’s a big dude, that everyone has an idea as to what he should do, and Amy, well, she’s got freezing feet.
Plenty more to come.
To spread a little Christmas chur, Jetstar and dentsu Aotearoa turned the world’s stinkest Christmas present into the choicest, by creating socks that are actually a $50 Jetstar voucher in disguise.
The impending closure of New Zealand’s Quarantine facilities means isolating from home will be a reality for many of us. So we created Managed Isolation: 22 doses of the finest vodka crafted in accordance with Ministry of Health moderate drinking recommendations to help clients, friends, and anyone who needs a drink while stuck at home, self-isolate responsibly.
Accompanying each bottle is a Managed Isolation Guide™ complete with 10 days of specially selected activities and cocktail recipes to ensure maximum sanity and minimal boredom. These include instruction on how to make imaginary friends and create spiritual connections with the dead, as well as help to communicate with the outside world via digital billboards (thanks to dentsu’s dynamic digital display system D4).
The Dolmio Pepper Hacker was originally designed as a stunt to start a conversation around tech at the dinner table. After the film was viewed more than 100 million times the brand was inundated with requests to make them for real. So they did, The Pepper Hacker is now found on many dinner tables around the world.
We helped create a bit of friendly Trans-Tasman banter between Air New Zealand and Qantas
We took a sneak peak behind the curtain at the Mentos factory, to showcase their weird and awesome flavours. A labour of love from Phil Robbie and the team at Passion Pictures.
When it was revealed that Tourism Australia was producing a big budget Superbowl spot to promote Down Under, Air New Zealand thought they'd be silly not to let North Americans know they could fly with them. Unfortunately they didn't have a Superbowl-sized budget, so with just 48 hours to kick off, they chose to promote their flight offering to a very particular audience - the losers. An online film let North Americans know that Aussies didn't know, or care, about anything American Football related, making Australia the perfect place to escape if your team had just lost the big game. Somewhere you could forget your woes, and not be reminded of them.
Have you ever wondered what Ice Cream Truck Divers get up to in winter? No? Well we'll show you anyway.
When your dad’s cricketing legend, Shane Warne, you can’t avoid seeing him everywhere – especially during the ICC Cricket World Cup 2019. Luckily, Kayo lets you stream every match of the Cricket World Cup, or if you’re the Warnes, choose from over 50 other sports instead.
With the simple insight that no one likes a man who sits on the fence, we pitched for and won William Hill. Here is the launch ad we created.
New Zealand International Comedy Fest 2012.
A search engine that answers the age old question of, "how soon is too soon?".
"Toosoon was created by a team of stand-up comedians and sit-down mathematicians for The New Zealand International Comedy Festival. This search engine was commissioned to calculate when a topic is too soon to joke about. All results are processed realtime, according to impartial online conversations. Within the search engine is an algorithm that samples the mood of online conversations, then predicts the approximate date the public will find that topic funny."
Time zones are confusing. So we worked with a few All Blacks to figure them out. People simply chucked in their phone number and then got a phone call from a few of the boys to wake them up in time for thier Rugby World Cup games.
To show our support for the Maroons we trained up 10,000 cockatoos to screech “Maroons” and released them into NSW.
Our 45” film is Lion Nathan’s most shared piece of content ever, racking up 1 million organic views. It also achieved their best results in research being the only piece to ever score a perfect 5 across all testing metrics.
Being super hot ain't all it's made out to be.
We created an augmented reality game where you fire fries and throw chicken nugget grenades to kill the hungry Nom Noms who are out to eat your Whopper.
iPhone: bit.ly/1CTvmsI Android: bit.ly/1CyiNHo
Save the dolphins, man
Would you kiss you?